For many golfers, the tee box on a par four or five means one thing and one thing only, time to let the big dog out of the bag! There is no ‘choosing the right club’ it is driver and nothing else! As someone who has had an up and down relationship with my driver … Read more
I’d like to hit my driver ten yards shorter said no golfer ever. If you want to guarantee a flop in the golf industry, tell your average player that your new club will cost him some distance. Although the quest for distance is actually not always as straightforward as the marketing men would have you … Read more
In the world of the golf advertising executive, distance is king. I would guess that the fastest way to lose your job in that particular role would be to push the “slightly shorter than last year’s model” tagline. While distance is certainly overrated as an absolute, knowing how far you hit your clubs is crucial … Read more
I was watching a video recently that showed Bryson Dechambeau cutting a huge corner off a par five by hitting directly over water. He basically turned a par 5 into a drive and a pitch. His bulking up and distance increase has been widely documented but it got me thinking about pro golfers swing speed. … Read more
Golf is a game that is driven by advertising in many ways. We buy the latest driver because Taylormade or Callaway tell us their new technology will give us another 10 yards. Those new irons have a 17% larger sweet spot. These new zip grooves increase spin by 500 revs. This might (or might not) … Read more
Regardless of whether you watch golf on TV, spend all your time at the course, or love hanging around the golf shop, the chances of seeing a steel shafted driver are essentially zero. Twenty years ago, there were still plenty kicking about on tour and certainly in the bags of many average golfers, but today … Read more
Hitting the ball further is an easy win in terms of playing better golf. Nobody would argue that another 50 yards of the tee would hurt your game. However, a lot of us aren’t really sure just where we are in terms of clubhead speed. We see the numbers from Rory McIlroy or Dustin Johnson … Read more
I always find it somewhat amusing that distance is perhaps the biggest tool used to sell golf clubs. Not necessarily for drivers where I think distance (under control) is a great idea. A driver which puts me ten yards further without altering my dispersion is never bad in my book. No, the thing that gets … Read more
Golfers tend to worry about dispersion quite a bit. We spend time curing that slice or panic when we pull a short iron five yards left. In my experience, left to right dispersion is actually far less important in most situations compared to front to back differences. This makes things a little bit tricky because … Read more
As obsessed as I generally am with all things golf, wedge gapping (and wedges in general) has never been high on my list of golfing priorities. I will happily change irons more often than I change my socks, but I have never paid that much attention to the short game clubs. I know about bounce, … Read more